Hel Looks is probably my favourite street style blog. It's from Helsinki, Finland, and one of the things that inspires me the most. What sets it apart from other blogs, like Oslonights or Copenhagen streetstyle, is two things. 1. The photos are always quality. 2. The Finnish people obviously dress for no one but themselves, which I find really appealing. That's the point about fashion! Here in Norway we think too much about what other people expect you to wear, and what they will think. On Hel Looks you can see people wearing the craziest stuff. Not everything's pretty. Some of it's downright ugly or hilarious. Young and old, girls and boys, they all look original and interesting, and you really get a sense of their personalities through the way they dress. You wanna get to know them! And the best thing is, it doesn't look like they're trying hard at all. It's not forced, and not based so much on trends. They're having fun with fashion and not giving a fuck about what you're supposed to wear. And it works, damn right.
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